Practicum

Search vs Social for Category Building

Search and social each function throughout the funnel, hitting awareness, consideration, conversions, and loyalty. However, when category-building, an already confounding question gets a little more stressful: which platform should we focus on?

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Practicum

Freq of the Week

Time’s wingéd chariot doth ever appear in our rearview mirror, tailgating us well into a frenzy during our startup phases when short-term growth harries any

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