Bad Brain

Engineering value creation with ethical, sustainable strategies.

The Long and Short of It

Ethics trade-offs to meet short-term goals could profoundly impact your long-term ROI.

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Search vs Social for Category Building

Search and social each function throughout the funnel, hitting awareness, consideration, conversions, and loyalty. However, when category-building, an already confounding question gets a little more stressful: which platform should we focus on?

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Freq of the Week

Time’s wingéd chariot doth ever appear in our rearview mirror, tailgating us well into a frenzy during our startup phases when short-term growth harries any long-term sensibility. There are no

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